ABOUT CHROMATIC TRUST
Chromatic is a non-profit organization registered under The Trust Act in 2019. It is a communication-based advocacy organization that aims to promote inclusion, peace, co-existence, accountability, and sustainable development in Pakistan. The organization engages all stakeholders and citizens to inspire a sense of accountability, responsibility, and positive self-reflection to create a better, more progressive Pakistan.
Chromatic’s mission is to own and celebrate Pakistan’s diverse cultures, ethnicities, languages, and religions while promoting peace-building, co-existence, tolerance, public health, climate change, and advocacy for the unvoiced. The organization works with government institutions, national and provincial parliamentarians, print and electronic media, academia, and youth across Pakistan to initiate public and policy dialogue on democratic governance, civic and human rights, countering violent extremism, rule of law, and strengthening democratic institutions.
Through communications, advocacy, campaigns, capacity development, and community engagement, Chromatic engages with stakeholders to create awareness of sensitive issues and inspire positive and progressive change. The organization is a movement for positive social change and plays its role in an inclusive and pluralistic Pakistan.
Chromatic, a trust registered in Islamabad, is an initiative by a group of like-minded people who want to transform society, one step at a time.
We aim to start a discourse about social and developmental issues in the country. With rising intolerance in the country, it is important to address the taboo issues with the objective to sensitize masses. This is just what Chromatic aims to achieve because only then can we reclaim victory from this apathy.
Chromatic is the brainchild of the team at Incision, a full-spectrum media production company. The diversities and disparities experienced by team Incision have motivated us to redirect exclusive focus on socio-developmental themes.
Mission statement
We aim to start a discourse about social and developmental issues in the country. With rising intolerance in the country, it is important to address the taboo issues with the objective to sensitize masses. This is just what Chromatic aims to achieve because only then can we reclaim victory from this apathy.
Chromatic is the brainchild of the team at Incision, a full-spectrum media production company. The diversities and disparities experienced by team Incision have motivated us to redirect exclusive focus on socio-developmental themes.
Mission
Be a voice against ignorance and indifference to contribute towards awareness and enlightenment of the masses.
Vision
Seizing the present to reclaim the future.
Our Approach
Mission
Chromatic’s rights-based approach empowers all citizens, including marginalized communities, to claim and realize their rights. It emphasizes the importance of facilitating access to information and collective assessment of situations. Chromatic mobilizes affected people to enhance their collective power and participation in policy-making. Effective communication, trust, mutual accountability, and transparency are crucial for social movements and partnerships. Chromatic identifies key issues, expands the target audience, and builds a strong social media presence through diverse content and on-ground activities.
Our Mission
Vision
Seizing the present to reclaim the future.
Mission
Be a voice against ignorance and indifference to contribute towards awareness and enlightenment of the masses.
Achievements
Achievements
Some of our projects that reflect our dedication to the goal of achieving social change include:
- FACT: Country-wide social media campaign on COVID-19 awareness
- Discourse generated on colourism in Pakistan by Dark is Divine documentary
- Afghan Kid documentary generated discourse on border-control and immigration issues in Pakistan
- DIL documentary encouraged stakeholders to replicate interventions in Pakistan’s education system
- Contaminated Water of Lahore prompted action from policy-makers and stakeholders to ensure provision of clean water as a basic right
