Strategy

OUR EXPERTISE

Communication

Behavior change can be challenging, and successful implementation requires management skills. Effective communication is a crucial aspect of facilitating behavior change, but many individuals and organizations struggle to identify where to begin. Chromatic specializes in effective communication and can help identify common problem areas to focus on. Its services are available to institutions, organizations, and individuals seeking to facilitate behavior change and advocate for policy through effective communication. Chromatic offers various tools for effective communication, including a strong social media presence and connections with policymakers and the media. It has established relationships with key stakeholders, including parliamentarians, government officials, media outlets, and the community. Chromatic can conduct effective communication campaigns in various segments of society.

Capacity Building:

Chromatic offers expertise in Capacity Building by developing and strengthening the skills, abilities, processes, and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world. Its team of experts trains and transforms organizations and communities based on their specific requirements. A crucial aspect of Chromatic’s capacity-building process is generating and sustaining transformation over time to change mindsets and attitudes.

Planning, Development and Implementation:

In Planning, Development, and Implementation, Chromatic excels in analyzing problems, designing interventions, and implementing them through professionals to achieve the most effective results. Its donor-friendly policies and creative implementation methods ensure success in projects. Effective communication and coordination among stakeholders and team members are essential for Chromatic’s success.

Research Services:

In Research, Chromatic specializes in identifying key issues through background research, field surveys, and data collection. It has the tools to conduct qualitative and quantitative research on specific issues and topics and can generate detailed research reports for policymakers and a broader audience. Chromatic gathers information from various sources, including field data, reports, news articles, academic studies, and expert/stakeholder interviews. Chromatic conducts research studies, analyzes data, and disseminates findings through various communication channels, including publications and conferences.

Strategy & Achievements

Strategy

  • Identify key issues after background research, organize strategy objectives and expand target audience.
  • Establish social media presence and build a strong follower base through constant generation of diverse content.
  • Execute on-ground activities to gain more traction as well as put learning into practice.
  • Review progress and analyze impact bi-annually.

Achievements

Some of our projects that reflect our dedication to the goal of achieving social change include:

  • FACT: Country-wide social media campaign on COVID-19 awareness
  • Discourse generated on colourism in Pakistan by Dark is Divine documentary
  • Afghan Kid documentary generated discourse on border-control and immigration issues in Pakistan
  • DIL documentary encouraged stakeholders to replicate interventions in Pakistan’s education system
  • Contaminated Water of Lahore prompted action from policy-makers and stakeholders to ensure provision of clean water as a basic right

Our strategy

Expertise

  • Communication
  • Research
  • Planning
  • Development

Strategy

Strategy

  • Identify key issues after background research, organize strategy objectives and expand target audience.
  • Establish social media presence and build a strong follower base through constant generation of diverse content.
  • Execute on-ground activities to gain more traction as well as put learning into practice.
  • Review progress and analyze impact bi-annually.

THEMATIC AREAS

Peace and Sustainable Development

Peace is crucial for sustainable development, which can be achieved by conflict resolution and positive communication. The constitution of Pakistan guarantees fundamental rights, but ineffective implementation is causing violence and discrimination against minorities. Outdated curriculums are also posing barriers for youth to think independently. Chromatic’s peacebuilding experience highlights citizen-centric approaches, especially for women and youth, as essential. Chromatic engages and supports individuals from different sectors to enhance their role in peace and sustainable development.

Policy Advocacy and Reforms

At Chromatic, we analyze the causes of a problem and develop policy-based solutions to create sustainable and enduring change. Our advocacy work promotes policy reforms that foster strong, resilient communities, ensuring current and future generations benefit from the changes we make. Laws and government regulations are essential policy mechanisms for advocating change. Our public policy advocacy raises awareness, mobilizes constituents, and attracts positive media attention.

Democratic Governance

In Pakistan, understanding the relationship between governance and people’s choices is essential. Similarly, no governance model can be sustainable without considering people’s choices and representing their general will, which lends credence to the model. Chromatic supports democratic development and the promotion and protection of the rule of law in Pakistan by working towards improved governance at the federal, provincial, and local levels through political and fiscal devolution, transparency, accountability, strengthening of state institutions, and promotion of local participation and ownership.

Gender Equality and Women Empowerment

Gender equality is crucial for development, yet women in Pakistan are becoming increasingly vulnerable to gender-based violence. The peace and security landscape in the country further complicates these issues, with regional instability and growing divisions between communities on the basis of religion, sect, and ethnicity. To address these challenges, gender-sensitive resilience measures and women’s development initiatives must be a central part of the national discourse.

Chromatic believes that gender equality can only be achieved when women and men have the same opportunities, rights, and obligations in all aspects of life. This includes equal distribution of power and influence, as well as equal opportunities for financial independence, education, and realizing personal ambitions. Gender equality is also a cross-cutting theme that runs through all of Chromatic’s programs, as it is essential to achieving sustainable development and building stronger, more resilient communities.

Education

Education is a crucial factor in nation-building. Developed countries have achieved progress in various fields through educational reforms, but Pakistan’s education system still faces numerous issues, such as curriculum, teachers’ training, insufficient GDP, out-of-school children, poor infrastructure, exam cheating, and lack of policy implementation. Chromatic works towards educational reform, seeking systemic change and greater accountability. It collaborates with the media to investigate the outcomes of specific interventions and generate pressure on governments and other stakeholders to improve educational results.

Social Media Monitoring

In the age of social media, organizations can use social media monitoring to stay up-to-date on industry trends and developments, and use this knowledge to inform their social media strategy and decision-making. Social media monitoring can help organizations continuously improve and refine their social media processes by testing new tools, strategies, and tactics, and incorporating feedback from stakeholders.

Chromatic has expertise and knowledge in social media monitoring and offers consulting services and training programs on the subject. The organization has the capacity to share insights and data obtained from social media monitoring with stakeholders and other relevant parties to demonstrate the value and impact of social media. Chromatic provides detailed and accurate reports on the data collected from social media monitoring, including information on mentions, engagement, sentiment, and trends.

Climate Change and Adaptation

Pakistan is facing serious development challenges due to the deteriorating environment, increasing pressure on natural resources, and climate change. Climate change poses a significant threat to water, food, and energy security in the country. The government has responded with a broad set of adaptation measures for vulnerable sectors such as power, food, water, and health. However, there is a knowledge gap between researchers and policymakers that needs to be bridged. Stakeholders, local communities, and experts from relevant fields must be involved in the policymaking process to develop a comprehensive adaptation plan. Chromatic aims to provide assistance to the government and other stakeholders in promoting environmental sustainability and increasing resilience to climate change and natural disasters at the national, provincial, and local levels.

Public Health

Pakistan faces significant public health challenges, with high burdens of infectious diseases such as tuberculosis and malaria, as well as non-communicable diseases like diabetes and heart disease. Health disparities are also prevalent, particularly in rural and low-income areas with limited access to healthcare.

Chromatic collaborates with the government and other organizations to improve public health in Pakistan through various initiatives, including providing education and awareness on health issues, delivering healthcare services through clinics and mobile units, advocating for policy change to promote better health outcomes, conducting research to identify health issues and inform effective interventions, and providing emergency response during crises such as natural disasters and pandemics to ensure the continuity of healthcare services.

Mental Health

Mental health is a major concern in Pakistan, with an estimated 40 million people affected by mental illness. The shortage of mental health professionals and lack of awareness about mental health issues make it difficult for many to access necessary help. The government has made efforts to address the issue, but more needs to be done to improve access to mental health services and reduce social stigma. Chromatic can help by raising awareness, advocating for policy changes, collaborating with government agencies and local organizations, providing community-based care and support, and offering training and resources to local communities.

Human Rights and the Rule of Law

The Constitution of Pakistan guarantees fundamental rights including freedom of speech, thought, information, religion, association, press, and assembly. Establishing the Rule of Law is a significant challenge for Pakistan. Chromatic conducts research and advocacy to promote rule of law, social harmony, human rights, and democratic development. It advocates for the supremacy of the constitution, human rights, and the rule of law.

Road Safety

Road safety is a critical public health issue in Pakistan, with a staggering number of people killed or injured in road traffic crashes every day. The economic cost is also significant, estimated to be 3-5% of Pakistan’s GDP or $8-11 billion US dollars. In 2016, a study found that the cost of road accident fatalities and serious injuries was $12,550 million in Pakistan.

To address this issue, both national and provincial-level actions are required. Implementing successful interventions from around the world, improving facilities and the environment for walking and cycling, strengthening the institutional and legislative framework, and addressing broader societal and governance issues are all necessary steps.

Chromatic is dedicated to enhancing public road safety in Pakistan by building capacity and delivering expert services to local authorities and other stakeholders within the country’s legal framework. Well-enforced road safety laws have the potential to save hundreds and thousands of lives and prevent injuries.

Documentaries

Causes

chromatic

Mission