Public Health
P.A.C.T — Tobacco Control
- 153%
- tax increase
- 36%
- drop in consumption
A 153% tax increase and a 36% drop in consumption over six years.
Read the case →Communication-led advocacy · since 2019
Bringing color to change.
Pakistan's communications trust for behavior change and policy reform, driving the campaigns behind millions of lives moved and national laws rewritten.
- 36M
- lives touched
- 12
- SDGs advanced
- 100+
- allies in Parliament
- 6
- countries
The idea
Just as color brings life to a canvas, we bring vibrancy, awareness, and change to the communities others overlook.
Five causes. Five colors.
Each area, its own hue.
Public Health
Pioneering tobacco control and public-health advocacy.
Active for 6 years · Donor: Bloomberg Philanthropy
Learn more →
Countering Violent Extremism
Countering extremism through education and dialogue.
Active for 1 year · Donor: European Union – UNODC · Partner: NACTA
Learn more →
Education for Peace
Rewriting curricula for inclusion and peace.
120+ textbooks · 10,000+ pages · 80+ stakeholders across five cities in four provinces
Learn more →
Proof, told properly.
Countering Violent Extremism
Educational Pathways to Peace
120+ textbooks audited across four provinces, culminating in a national policy dialogue.
Read the case →Capacity Building
Empowering Development Communication
Workshops for Johns Hopkins Bloomberg School of Public Health, UNODC, NACTA, The Asia Foundation, GIZ, and Campaign for Tobacco-Free Kids.
Read the case →Impact
A living record of change.
Every figure earned in the field. Not a page of numbers, but a record a funder can move through.
Campaigns supported at the Prime Minister and Chairman Senate level.
- 36M
- lives touched through our initiatives
- 100M
- annual impressions on X (Twitter)
- 1,000+
- press stories shaping public discourse
- 6
- countries advocated for on world stages
- 5
- policy wins, legislative and policy reforms influenced
- 100+
- allies in Parliament and Senate
